The Story of NEW DAY
“After nearly two decades in holistic health and years working with advanced peptide therapies, I began to see something remarkable…”
New Day by Shifted Being - A Different Kind of Skincare
NEW DAY was never meant to be just another skincare line.
It was created from a deeper understanding of how the body heals.
After nearly two decades in holistic health and years working with advanced peptide therapies, I began to see something remarkable: the same cellular messengers that help the body regenerate can also transform the skin's health.
Peptides. Growth factors. Stem cell signaling.
These are not cosmetic trends. They are the language your cells understand.
Instead of forcing change with harsh chemicals or temporary fixes, NEW DAY skincare is designed to communicate with the skin at a cellular level — supporting collagen production, encouraging repair, and restoring the natural rhythm of healthy skin.
Because when the skin receives the right signals, it remembers how to heal.
NEW DAY is more than skincare.
It is a return to cellular intelligence.
A return to balance.
A return to confidence.
A return to the woman you see in the mirror.
Every morning, your skin can begin again.
Every morning is a New Day.
— Kristi Young
Founder, Shifted Being
Driven by passion
A holistic, science-driven, and deeply restorative approach to skincare. NEW DAY is more than a beauty brand—it’s a philosophy rooted in the body’s natural intelligence and healing capacity.
“Kristi is a master of her craft. She knows more about…skin care than any doctor. She has helped me navigate through the process that is best for me. If I could give 100 stars or more I would.”
—Wendy F.
Our Mission
Our mission is to create intentional, science-forward skincare that supports healthier-looking, resilient, radiant skin while helping people feel confident and empowered in the way they care for themselves.
We combine advanced cosmetic science with thoughtful formulation and education so that skincare becomes easier to understand, more purposeful to use, and more meaningful as part of everyday self-care.
Cellular Communication and Regeneration
New Day focuses on working with the body’s biology rather than against it, using peptides, growth factors, and stem cell signaling to encourage natural repair.
Holistic Wellness Meets Advanced Science
New Day bridges holistic health principles with modern biotechnological innovation, showing respect for both nature and science.
We advocate for personal renewal, confidence, and self-connection—using skincare as a ritual of self-restoration, not vanity.
Empowerment and Renewal
Rejecting superficial beauty trends and harsh interventions, and offering a more meaningful, intelligent, and sustainable path to skin health.
Authenticity and Purpose
Our Philosophy
SKINCARE WITH PURPOSE.
We don't believe more products automatically mean better skincare.
We believe in understanding why you're using something.
Every New Day routine begins with intention: cleanse thoughtfully, support what the skin needs, layer products purposefully, nourish the barrier, and protect what you're working to preserve.
Less guessing.
Less clutter.
More intention.
Our Belief
We believe skincare can be both scientific and beautiful.
Advanced and approachable.
Results-focused and nurturing.
Luxurious and purposeful.
And we believe aging skin doesn't need to be treated like a problem that needs fixing.
It deserves to be understood, supported, nourished, and celebrated.
The Emotional Heart of New Day
You've lived in your skin through every version of yourself.
Through change.
Through stress.
Through laughter.
Through sleepless nights and beautiful mornings.
Through seasons you wanted to hold onto forever—and others you couldn't wait to leave behind.
Your skin carries some of that story.
New Day isn't about erasing it.
It's about caring for what comes next.
Because tomorrow isn't about looking like who you used to be.
It's about waking up feeling beautifully like yourself.
That's the promise of a New Day.
The Brand Promise
We won't give you more just for the sake of more.
New Day Skincare is built around purposeful choices.
We want you to understand your products, know why they belong in your routine, and feel confident using them together.
Because the goal isn't to own the most skincare.
It's to have the right skincare—and know what to do with it.
Introducing…
The NEW DAY Skin Club
One of the most common things I hear from clients is:
“I love these products… I just wish I knew exactly what to use and when.”
So we created something special.
The NEW DAY Skin Club is a membership designed for women who want consistent support
for their skin — not just occasional skincare purchases.
Members receive:
✔ product discounts
✔ skincare education
✔ priority access to launches
✔ guidance from me throughout the year
Because healthy skin isn’t created overnight.
It’s created through rhythm, nourishment, and the right signals.
And every month, your skin deserves a New Day.
— Kristi